Evaluation criterions: The members of the international jury come from various areas such as tourism, hotel- and city-marketing, public relations, music, art, students, film, journalists, advertising agencies, manager of tourist offices, business and individual travellers, ministers and ambassadors, country representatives, as well as public institutions. The jury exists of two groups. Group 1 chooses the nominated contributions out of submitted contributions of all categories. Group 2 chooses out of each category of the nominated distributions the one with the highest score. Finally, the best of the best is chosen out of these contributions. The chosen contribution additionally receives the DIAMOND AWARD. Evaluation criterions: Film The jury evaluates this contribution with at most 50 points. 1. Art work and cut 1- 10 points 2. Music, sound and language 1- 10 points 3. Emotional effect 1- 10 points 4. Information brokering 1- 10 points 5. Information brokering 1- 10 points Evaluation criterions: Print The jury evaluates this contribution with at most 50 points. 1. Media conception 1- 10 points 2. Picture-text innovation 1- 10 points 3. Creative implementation and design 1- 10 points 4. Experience conveyance 1- 10 points 5. News and emotional effect 1- 10 points Evaluation criterions: Music Videoclip The jury evaluates this contribution with at most 30 points. 1. Sounds 1- 10 points 2. Harmony 1- 10 points 3. Emotion 1- 10 points Evaluation criterions: Web The jury evaluates this contribution with at most 40 points.   Value of information 1- 10 points   Design 1- 10 points Intuitive navigation & handling 1- 10 points   Interaktive handling 1- 10 points