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Evaluation criterions: |
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The members of the
international jury come from various areas such as tourism, hotel- and
city-marketing, public relations, music, art, students, film,
journalists, advertising agencies, manager of tourist offices, business
and individual travellers, ministers and ambassadors, country
representatives, as well as public institutions. The jury exists of two
groups. Group 1 chooses the nominated contributions out of submitted
contributions of all categories. Group 2 chooses out of each category of
the nominated distributions the one with the highest score. Finally, the
best of the best is chosen out of these contributions. The chosen
contribution additionally receives the DIAMOND AWARD. |
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Evaluation criterions: Film |
The jury evaluates this contribution
with at most 50 points. |
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1. |
Art work and cut |
1- 10 points |
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2. |
Music, sound and language |
1- 10 points |
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3. |
Emotional effect |
1- 10 points |
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4. |
Information brokering |
1- 10 points |
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5. |
Information brokering |
1- 10 points |
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Evaluation criterions: Print |
The jury evaluates this contribution
with at most 50 points. |
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1. |
Media conception |
1- 10 points |
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2. |
Picture-text innovation |
1- 10 points |
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3. |
Creative implementation and design |
1- 10 points |
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4. |
Experience conveyance |
1- 10 points |
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5. |
News and emotional effect |
1- 10 points |
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Evaluation criterions: Music Videoclip |
The jury evaluates this contribution
with at most 30 points. |
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1. |
Sounds |
1- 10 points |
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2. |
Harmony |
1- 10 points |
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3. |
Emotion |
1- 10 points |
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Evaluation criterions: Web |
The jury evaluates this contribution
with at most 40 points. |
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Value of information |
1- 10 points |
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Design |
1- 10 points |
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Intuitive navigation & handling |
1- 10 points |
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Interaktive handling |
1- 10 points |